Diesel at this stage of fashion development is rightfully considered a leading designer company that creates and produce denim clothing, as well as other options for everyday clothes, accessories. Diesel can confidently call the leader that this company creates new materials that undergo certain quality control and only then go to stores. This company is equipped with six thousand outlets, in addition, it has about two hundred branded stores in more than eighty countries.
When Renzo Rosso created his own company, he first planned to make the company reach the top of the leader in the shortest possible time. Immediately the founder surrounded himself with creative and creative people who were specialists and innovators in his industry. All employees were something like their employer and tried to completely reject the established canons in fashion. Rosso sought to prove to the world community liveliness and the brightness of colors in the models of clothing represented by him. He provided his team with complete stylistic freedom. The team’s task now includes the development of types of clothing that would be ideal for those people who adore independence and go their own, narrow way to freedom. Among other things, Rosso attracted stylists who simply dreamed of showing their individuality through chosen clothes.
Initially, Diesel abandoned tyranny and dictatorship regarding the style of clothing, also forecasting about the consumption of fashionable clothing and began to establish its own, personal tastes and fully follow it. As in past years and now, the company considers as a kind of cultural peculiar phenomenon and it was this fact that has found its application in the works of Diesel designers. Thousands of people from different parts of the planet bring hundreds of thousands of ideas to the life of the company, which instantly regenerate into the images, pouring into clothes. It is this creativity of the approach that Diesel continues to surprise its fans, causing envy from competitors. This was repeatedly mentioned in the media, and this phenomenon was considered in a number of business schools, consulting companies, as well as universities of a narrow orientation.
The creators of this company still care about satisfying the all kinds of passions of the consumer to a bright personality. Every season they offer about 15 models, as well as as much as forty options for dechanding denim. And when, conducting monitoring, they see that the model becomes excessively popular, it is simply completely removed from production, maintaining a huge distance between the company’s branded items and the shirpogos, which is everywhere everywhere.