Donna Karan-perhaps the most intelligent and certainly the most popular name of the fashion company: Donna Karan New York-the names connected together, perfectly raise the inextricable connection of the fashion and the stories of the huge New York, the idea of unity of individuality and environment, thoughts about how get into the worldly ocean, but not get lost in it.
When, in the 80s of the twentieth century, Donna Karan conceived her premiere collection, she moved from the concept that stylish clothes are directly the one that becomes a hit.
In this regard, she was not focused on high fashion, but tried to predict the desires and needs of an ordinary citizen – an extremely busy, regularly rush, business girl, which, despite this, wants to seem beautiful, unusual and interesting.
Preparing his first collection, the designer was not a newcomer in the Kingdom of Design – by the years she was the main designer of the chic American branch of Anna Klein (in this house Donna Karan, the daughter of the tailor and fashion model, entered the twenty -year -old graduate of the Parson fashion school).
But the reactions of critics exceeded all hopes – they applied for a long time the first presentation of Donna Karan.
“I did not dream to be a business lady.
But I just had no choice, ”Donna Karan said.
Her child was from the family of a week, when an Anne Klein friend and friend Anne Klein died tragically, and Donna’s friend died.
Ten years later, she decided on independent work – and soon the branded boutiques arose in China, England, Japan, the earnings of Donna Karan began to be calculated by tens of millions of $, and the designer of Donna Karan more than once recognized the couturium of the world. “For me, fashion is a manifestation of my female individuality, with all its difficulties, impressions and feelings,” Donna Karan recalls. Now DKNY is engaged in 90% jewelry, clothes, cosmetics for women (although the male designer is very popular, and there are, say, in the wardrobe of Bill Clinton).
The Donna Karan collections are addressed to those who decide to keep their identity in the bustle of a rapid and hard life in the city. Stylish clothing store perfectly realizes this.
But the clothes indicated by the notorious Donna Karan New York trademark are preferred not only for the fact that it lets not get lost in everyday bustlery.
A huge City sets its requirements: jeans, clothes, shoes, jewelry will be functional and very comfortable, and comfort has become an important feature of clothes from Donna Karan (by the way, it was this designer who invented a body).
Beautiful and pleasant – the main distinguishing feature of DKNY, among the admirers of which – Demi Moore, Mill Yovovich, Barbara Streisand and Penelope Cruise.
Another reason for mass recognition, in t. h. In the boutique “Fifth Avenue”-the ability to buy Donna Karan New York clothes for some figure: the company’s professionals initially consider the natural forms of the figure, and not on the traditional “model” size.
This is the reason that Dkny jeans are so perfectly sitting on girls and they are chosen with pleasure not only adult ladies, but also young girls.