In modern clothing, such elements of artistic and decisive design as symbols and emblems have gained great popularity. This fashion is borrowed from sportswear. This is, first of all, about T -shirts and T -shirts, which contain a sign indicating an athlete belonging to a particular country or club.
Gradually, the custom has reached these limits. A variety of inscriptions and advertising images began to appear on the clothes for relaxation and everyday clothes have undergone changes and the nature of the images. Today it can be something like a slogan or drawing. Unfortunately, there are also those that do not meet ideas about real beauty, introduce disharmony, contradict generally accepted aesthetic norms.
“Sometimes unsuccessful and not always appropriate inscriptions and emblems appear as a result of thoughtless, blind copying of other people’s symbols, the content of which is hidden behind the brightness, decorativeness of products. As a rule, on such things lies an imprint of vulgarity, low -grade, lack of elementary taste and culture, ”says the fashion designers of our time.
Competitive signs and emblems are becoming increasingly important, which are a kind of product passport and at the same time a decorative element. Sometimes the emblem monogram is the laconic names of enterprises that produce this or that products.
All these branded signs can be performed in various ways: printing, sublistaria, embroidery. But not one of them is an end in itself, their priority task is to attest to high quality products. By the way, the level of professional skill that has created a drawing is also of great importance, because it should be perceived as an integral image. As for the use of products with bright inscriptions and images, it is appropriate to wear them during relaxation or sports.
Even in the atmosphere of the student audience, they are already too annoying, quickly bother, distract attention from the main. It is worth remembering that T -shirts, jackets, bags, etc. D. must first fulfill their main function – utilitarian, and not turn into advertising signs.