Over its more than one and a half century history, Loewe has earned an unsurpassed reputation in more than 30 countries. The fashion house is included in the LMVH concern, and its official is a famous actress, a native of Spain Penelope Cruz.
Loewe has established itself exclusively on the positive side. Having managed to hold out in the market for more than one and a half hundred years, the company occupies good positions in 30 countries. Her popularity eloquently speaks of the fact that her official is a famous actress from Spain Penelope Cruz. The company is also a member of the LMVH concern, part of which is the famous brand Louis Vuitton. The company gained its popularity thanks to the production of beautiful and convenient leather bags. It is the bags of any shape and size that are the visit of the brand. But other products of the company are no less popular – whether it be vests or ordinary accessories. The company’s success speaks its financial reports – in 2010, the brand earned about 68 million euros. Loewe began its history back in 1846. Then in the center of the Spanish capital – the city of Madrid – opened a small workshop. In 1872, Enrique Loev Rossberg was hired. It was he who was destined to establish the company known today. Rossberg moved to Madrid from Germany. He managed to establish work, improving the quality of sewing clothes and making it more elegant. After that, the workshop became popular, its profit began to grow and in 1892 under the same brand another workshop was opened on Principa Street. The uniqueness of products and a large sign with a well -known Loewe España brand led to the flower of brand. At the end of the 19th century, the main part of Loewe’s clients was to know, among which there were aristocrats, officials and other Spanish rich people. Loewe became the discoverer of the production of exclusive clothing, including vests, skirts and other wardrobe items, thanks to which it was awarded a stable flow of customers. Already at the beginning of the 20th century, the companies assigned the title of supplier of clothing for the royal court. The title was awarded the son of the founder of the company Enrique King Alfons XII. After some time, Enrique opened another store – now in Barcelona. In the middle of the 20th century, when the film industry experienced the peak of its development, many celebrities of that time became interested in clothing and accessories from Loewe. Among them: Marlene Dietrich, Sophia Loren, Ernest Hemingway and many others. In 1963, another important event in the history of the company took place – a store opened in London. Over the next few years, the head of the company Enrique Levch managed to conclude agreements with famous designers Karl Lagerfeld and Georgio Armani. In the 70s, a perfume began to produce a perfume under the Loewe trademark.