Different reasons bring us to the Internet business, but money remains one of the most important. And the success of many of us is associated with this concept. This is life.
Money, as you know, love an account and I want to talk about statistics today.
Smartresponder service. ru that I use provides a very convenient tracking option – subscription channels. You can always trace from what subscription channel this or that subscriber came.
Therefore, for each site-thorough, for each option for placing advertising, I use a separate channel.
Daily work is to summarize statistics. The very first point of the plan for the day is always worth “knocking out statistics”. This, at first glance, routine work very well outlines the picture of my affairs. And gives food for thought and plans.
Statistics lead the Excel program, I have not come up with anything better for this. The program automatically calculates the performance indicators: CTR, site conversion, cost of a subscriber by paid advertising.
I definitely write down when, where, for how long I launched the advertisement. How many views per day, clicks, how much signed. For this I use the Google Analytics service. This service shows where did you come to your site, how many pages and what they looked at, how much time they stayed on the site. And this is only a small list of functions of this service.
Count CTR and conversion. According to the CTR indicator, I judge the quality of advertising texts, and the conversion speaks of the quality of the sites.
At the end of advertising campaigns, I calculate the cost of each subscriber. This indicator allows you to continue to use the most effective methods of advertising.
An important point – the quality of the audience. That is, we need to analyze from which channel we get our target audience interested in our product or service. To do this, I record everyone who got in touch, with which channel came, what questions were interested in, became a partner or not, why.
Agree, having developed and using these data, it is easy to plan further actions.
One of the steps of the formula of abundance reads – “Find out what caused the state of abundance, and strengthen it”. (Read on the Internet)
And then the planning stage is coming. If before that we acted, guided by the opinion and experience of others, and often just at random, now, having gained statistics, we can competently plan our actions. And go confidently to the planned results.
You need to make plans for every day, for the short term (1-3 months) and for the long-term (six months or a year).
Yes, again the routine! But adhering to these plans, I save twice as long. However, I already wrote about this here.
Time saving is one moment. The second important aspect – visualization of plans. When they are written in black and white, there is a clear idea of their goal and those steps that will lead to this goal.
Let’s show with an example. Suppose I say to myself: “I want to earn $ 1,000 this month”. The amount is purely conditional. And then, according to the fads, I prescribe the receipt of funds. For example, $ 100 from attracting partners, 300 – from partnerships, 600 – paid services.
To justify these receipts, we know, you need a certain number of subscribers. So, it will be necessary to work on building up this signature base, we have statistics.
Here is such a logical chain: to say “I want” – planning actions – getting a result.
In addition, this technique (I’ll call the preparation of a work plan) to avoid fears and doubts – the main obstacles to the result. After all, you will not doubt the methods you have checked.
On the eve of the New Year, it is customary to take stock of the last year, to plan the next year. Let’s do it based on numbers, on personal experience of achievements.